LONDON: The Tata Group remains the most valuable Indian brand and its oldest company — Taj Hotels — has emerged as the strongest brand in India, according to UK-based Brand Finance (BF), which is the world’s leading sectoral valuation consultancy.
Infosys is now the second most valuable Indian brand, overtaking LIC and SBI is most valuable bank brand in South Asia.
BF list of top 10 most valuable Indian brands in 2022 is — Tata ($24 billion), Infosys ($13 billion), LIC ($11 billion), Reliance Industries Ltd ($8.6 billion), Airtel ($7.7 billion), SBI ($7.5 billion), HDFC Bank ($6.9 billion), Wipro ($6.4 billion) and Mahindra and HCL ($6.1 billion each).
“Tata Group (brand value up 12% to $24 billion) continues to be the most valuable brand in India… retains top position as it led by example through the Covid-19 crisis by innovating using technology to reach the masses.
The brand strengthened its strategic business and leadership initiatives with brand building activities across the globe,” BF said in a statement.
“In addition to brand value, BF determines the relative strength of brands through a balanced scorecard of metrics… incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors. Taj Hotels (brand value up 6% to $314 million) is the strongest brand in the ranking,” it says.
BF list of top 10 strongest Indian brands is: Taj, HDFC Bank, Jio, Amul, LIC, MRF, Britannia, Tanishq, Airtel and Maruti Suzuki.
“The pandemic and subsequent national lockdowns hit the hospitality sector the most, brands had to re-invent their strategies to remain relevant to the need of tourists.
Taj was at the forefront of this with agility and strategic initiatives – offering support to the healthcare sector.
The hospitality industry is recovering as five-star business hotels in metropolitan cities across the country have seen occupancy reach 75% to 80% in the past month,” BF statement said.
Indian brands in the banking, IT and telecom sectors have a high brand value. “The Indian banking sector is led by State Bank of India (SBI), the brand is the top banking brand in South Asia with a 29% growth in brand value, valued at US$7.5 billion and is sixth most valuable brand in India and is among the top 100 valuable brands in India,” it said.
2022 was a tipping point for the Indian IT services industry as the industry crossed $200 billion in revenue.
TCS (brand value up 12% to $16.7 billion) and Infosys (brand value up 52% to $12.8 billion) are among the top 3 most valuable brands globally at the second and third spot respectively – behind Accenture (brand value up 39% to $36.2 billion).
“India is the world’s second-largest telecommunications market with a subscriber base of 1.16 billion users and has registered strong growth in the last decade.
Airtel (brand value of $7.7 billion) ranks No.1 in telecommunication sector in India with 28% growth in brand value.
At second position, Jio (brand value up 5% to $5.1 billion) shows gains in growth followed by VI (brand value of $767 million) which continues to be resilient despite its numerous business challenges,” it says.
Every year, BF ranks 5,000 of the world’s biggest brands. India’s top 100 most valuable and strongest brands are included in the annual Brand Finance India 100 ranking.